What is the best quiz platform for publishers and brands?

It depends on the job. For a live game in a room, a dedicated live tool such as Kahoot or Quizizz fits best. For a branded quiz that lives inside your own pages, holds the audience longer, opens up ad inventory, and feeds first-party data into your stack, Riddle is built for exactly that. It is white-label on every plan, embeds in any CMS, and is GDPR-compliant with hosting in Germany and Luxembourg. Publishers such as Den of Geek and Immediate Media, broadcasters such as the BBC and CNN, and clubs such as Manchester United and the Chicago Bulls use it.

Can one quiz tool cover editorial, campaign, and internal quizzes?

Yes. In Riddle the builder, the branding, the analytics, and the data capture are identical no matter who takes the quiz. An editorial quiz sits at the end of an article and earns ad inventory between questions. A campaign quiz adds a lead form, personality-style results, and a CRM connector. An internal knowledge check uses a pass mark, dynamic pass/fail results pages, randomized questions from a question bank, and a timer. All three are built in the same editor and can live in the same account.

How is Riddle different from Kahoot, Quizizz, and Google Forms?

Kahoot and Quizizz are built around live, hosted game rounds where everyone answers at once. Google Forms is free and fine for simple graded assignments, but carries no branding and stops at basic grading. Riddle is built for quizzes that live on your own site: fully white-label, embeddable in any CMS, with branching logic, multimedia questions, real-time analytics, and native connectors that push every lead and answer into your own stack.

Does Riddle support multimedia questions with images, video, and audio?

Yes. Questions and answers can contain images, GIFs, video, and audio, and answer options can be images rather than text. Beyond standard multiple choice, Riddle includes formats such as Tap and Find, Spot the Difference, Guess It, Order It, Flashcards, and Typerush, plus branching logic that changes the path based on each answer.

How much does Riddle cost, and is there a free trial?

Riddle starts at €129 per month, or €119 per month with annual billing, and every plan includes unlimited quizzes, unlimited views, unlimited leads, and full white-label branding. Before paying there is a 14-day free trial with every feature unlocked and no credit card required.

Can I embed a quiz on my website or LMS?

Yes. Build the quiz, copy the embed code, and paste it into your site or CMS the same way you embed a YouTube video. It works with WordPress, Webflow, Sitecore, Drupal, and any HTML page, and there is a dedicated WordPress plugin. You can also share any quiz by link or QR code, which is the simplest route for an LMS that does not allow raw embed code.

Make a Quiz – Quiz Platform for Publishers and Brands

Why make a Quiz?

Improve user engagement and encourage visitors to stay 37% longer.

Grow your audience with the most viral type of shared content.

Easily monetize Quizzes by increasing your ad inventory by 8 to 10x.

Collect first-party data and insights to understand users and create segments.

Gather high-quality leads by adding flexible lead forms into your Quizzes.

Increase conversions by using data to personalize and target content.

How to use Quizzes

Trivia Quiz asking which of these are Greek gods with multiple choice answers

Test knowledge.

Design Quizzes on topical subjects from sporting events to pop culture. Your audience will love sharing their results, bringing you more traffic.

Quiz competition entry form and timed open-ended question

Host competitions.

Give people the chance to enter competitions or raffles by taking a challenging Quiz. Make it more difficult and exciting by adding a timer.

Find the Spot game asking where is the Parthenon on an Athens panorama

Engage with games and puzzles.

Keep your visitors entertained with Quizzes. Boost your engagement time with games like “guess who” or “find the spot”.

Quiz results page showing a 95% score with pass and fail outcomes

Educate and train.

Quizzes are a perfect way to test your employees or students. And with dynamic results pages, you can decide what’s a pass and what’s a fail.

Try one yourself

This is a live Riddle quiz with six block types in a row: an image answer, multiple choice, sorting, a blurred image to guess and free text, plus an optional leaderboard sign-up at the end.

Make Quizzes as unique as your business

Leverage AI for easy content creation

With our intuitive AI Quiz Maker, anyone can create a compelling Quiz in under a minute.

Riddle AI Quiz Maker generating a Quiz via chat interface

Build without code, embed anywhere

With our simple visual builder, anyone on your team can create a Quiz in minutes. Embed Quizzes into any CMS or site-builder, as easily as adding a YouTube video.

Riddle Quiz editor with drag-and-drop content blocks and mobile preview

Design flexible, rich content experiences

With countless question possibilities, branching logic and multimedia tools, you can design unique Quizzes. Easily enrich your Quizzes with images and GIFs to videos, audio, and other multimedia elements.

Quiz with branching logic showing different paths based on answer choices

Customize to your own brand styling

All our Quizzes are white-labeled, giving you a blank canvas. Change colors, fonts, and styles, and customize further with our CSS editor. Design branded templates to publish again and again.

Quiz embedded on a branded website with custom styling and image answers

Not starting from scratch? Browse ready-made quiz templates →

Explore Quiz blocks

Every Quiz Block comes with the same no-code builder, full branding, and lead capture. Pick a format and start building.

Tap and Find Spot the Difference Typerush Flashcards Guess It Question Types Order It Question Bank All formats and blocks

Which quiz platform should publishers and brands choose?

There is no single best quiz platform, because “quiz” means three different jobs: a live game in a room, a graded assessment, or a branded quiz that lives inside your own pages.

Most published rankings only compare classroom game tools, so editorial and brand teams rarely find a match in them. Riddle is built for the third job: a quiz that carries your brand, sits in your article or campaign page, earns ad inventory between questions and sends every answer to your own stack. Den of Geek, Immediate Media, the BBC, CNN, Manchester United and the Chicago Bulls run it that way.

Sponsored Riddle quiz embedded on a publisher page, with an ad slot between two questions

If your job is…	What that means in practice	Typical tools
A live game in a room	Everyone answers at once on their phones while a host drives a shared screen. Built for a classroom or an all-hands, not for your website.	Kahoot, Quizizz, Blooket, Gimkit, Mentimeter, Slido
A graded assessment	Learners take it in their own time. You need scoring, a pass mark and a record of who passed. Free tools cover the basics, without branding.	Google Forms, Microsoft Forms, ClassMarker, FlexiQuiz
A branded quiz in your own pages	Part of your editorial or campaign content: matches your design, embeds in your CMS, keeps traffic and ad impressions on your domain, sends every answer to your stack.	Riddle, Interact, involve.me, Outgrow, Typeform

Whichever job you have, compare these six criteria before you commit:

Branding Can you remove the vendor's logo and use your own fonts, colors and CSS? In Riddle, white-label is on every plan, and agencies can co-brand for sponsors.
Where it lives Does it embed in your CMS and keep traffic and ad impressions on your domain? Riddle embeds like a YouTube video in WordPress, Webflow, Sitecore, Drupal or any HTML page, or runs as a link or QR code.
Monetization Can the format itself earn money? Riddle serves ads between questions, so one article carries 8–10x the ad inventory, and sponsors can get a co-branded quiz.
What happens to the data Do answers stay in the vendor's dashboard or reach your tools? Riddle sends leads and answers natively to Mailchimp, ActiveCampaign, Brevo, AWeber, Salesforce and Google Sheets, plus webhooks, an API and Zapier for 5,000+ more.
Compliance Where is the data hosted, and who is named in your DPA? Riddle is GDPR- and CCPA-compliant, ISO 27001-certified, WCAG 2.1 accessible, sets no third-party tracking cookies and hosts in Germany and Luxembourg.
Cost model Watch for per-response or traffic caps. Riddle plans are flat: unlimited quizzes, views and leads on every plan.

What publishers and brands get out of a Riddle quiz

37% longer on page Visitors who start a quiz stay significantly longer than readers of the same page without one.
8–10x more ad inventory Publishers monetize quizzes by serving ads between questions, multiplying the inventory of a single article.
35% more page views Den of Geek measured 35% more page views and 40% more time on site in the first month after launching Riddle quizzes.
35+ formats, one builder Trivia and scored quizzes, personality tests, polls, surveys, forms, predictors, leaderboards, mini-games, and stories. You can mix blocks from different families inside one quiz.
A quiz in under a minute Paste a URL or a topic into the AI Quiz Maker and it drafts the questions, answers, and results for you to edit and brand.
Unlimited on every plan Unlimited quizzes, unlimited views, and unlimited leads, with no per-response pricing and no traffic ceiling.

Riddle serves publishers, brands, agencies and sports teams and leagues. The same builder covers internal training: pass marks with dynamic results pages, randomized questions from a question bank, timers and leaderboards.

What our clients say

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our quizzes are getting 35% more page views and 40% more time on site after the first month.

Our readers love the quizzes. They find them fun, challenging, and a great way to engage, spending more overall time on site.

What is the best quiz platform for publishers and brands?

It depends on the job. For a live game in a room, a dedicated live tool such as Kahoot or Quizizz fits best. For a branded quiz that lives inside your own pages, holds the audience longer, opens up ad inventory, and feeds first-party data into your stack, Riddle is built for exactly that. It is white-label on every plan, embeds in any CMS, and is GDPR-compliant with hosting in Germany and Luxembourg. Publishers such as Den of Geek and Immediate Media, broadcasters such as the BBC and CNN, and clubs such as Manchester United and the Chicago Bulls use it.

Can one quiz tool cover editorial, campaign, and internal quizzes?

Yes. In Riddle the builder, the branding, the analytics, and the data capture are identical no matter who takes the quiz. An editorial quiz sits at the end of an article and earns ad inventory between questions. A campaign quiz adds a lead form, personality-style results, and a CRM connector. An internal knowledge check uses a pass mark, dynamic pass/fail results pages, randomized questions from a question bank, and a timer. All three are built in the same editor and can live in the same account.

How is Riddle different from Kahoot, Quizizz, and Google Forms?

Kahoot and Quizizz are built around live, hosted game rounds where everyone answers at once. Google Forms is free and fine for simple graded assignments, but carries no branding and stops at basic grading. Riddle is built for quizzes that live on your own site: fully white-label, embeddable in any CMS, with branching logic, multimedia questions, real-time analytics, and native connectors that push every lead and answer into your own stack.

Does Riddle support multimedia questions with images, video, and audio?

Yes. Questions and answers can contain images, GIFs, video, and audio, and answer options can be images rather than text. Beyond standard multiple choice, Riddle includes formats such as Tap and Find, Spot the Difference, Guess It, Order It, Flashcards, and Typerush, plus branching logic that changes the path based on each answer.

How much does Riddle cost, and is there a free trial?

Riddle starts at €129 per month, or €119 per month with annual billing, and every plan includes unlimited quizzes, unlimited views, unlimited leads, and full white-label branding. Before paying there is a 14-day free trial with every feature unlocked and no credit card required.

Can I embed a quiz on my website or LMS?

Yes. Build the quiz, copy the embed code, and paste it into your site or CMS the same way you embed a YouTube video. It works with WordPress, Webflow, Sitecore, Drupal, and any HTML page, and there is a dedicated WordPress plugin. You can also share any quiz by link or QR code, which is the simplest route for an LMS that does not allow raw embed code.