Riddle turns any article into a branded, embeddable quiz in seconds, then gives you 35+ interactive formats in total when you want them: polls, surveys, personality tests, predictors, leaderboards, and mini-games like crosswords and Sudoku. All browser-based, no coding, no third-party logos.
Built for publishers, brands, and sports teams.
This is a live Riddle quiz: the same embed you would ship on your own site. Answer a few questions and notice how you want to see your result.
A quiz maker is a tool for creating interactive content that engages readers on your site. Common formats include trivia quizzes, personality tests, polls, and scored assessments. An AI quiz maker goes one step further and drafts the questions, answers, and results for you, from a URL or a topic.
Riddle content keeps audiences on your page 57% longer. Every format is 100% GDPR-compliant, ISO 27001-certified, WCAG 2.1 accessible, and hosted in Germany and Luxembourg, so your data and your audience stay protected.
You can make a quiz online in minutes. Anyone on your team can do it, with no design or coding skills needed.
Riddle supports 35+ interactive formats, so you can match the right experience to the goal. Here are the most popular.
Trivia, scored, and personality quizzes. Test knowledge, match readers to a result, or guide customers to the right product with branching logic, then capture the lead. Built for shareable “Which one are you?” moments.
More about quizzes → More about personality quizzes →Pull quick reactions or gather deeper feedback and zero-party data.
More about polls and surveys →Let fans call the score or the outcome, ideal for sports and live events.
More about predictors →Add competition and bring people back to beat their score.
More about leaderboards →Crosswords, Sudoku, and word games that keep readers on the page the way a quiz never could on its own.
More about mini-games →Lead forms, listicles, sponsored content, and product finders round out the set, 35+ formats in all.
More about lead forms →You rarely start from a blank page. Riddle builds from what you already have.
From a URL. Paste the URL of an article and Riddle’s AI reads it and drafts a related quiz, with questions, answers, and results ready to edit. It is the fastest route from a published story to interactive content the same day.
From a topic. Give the AI quiz generator a subject and a difficulty. Useful for evergreen trivia and sports formats where there is no source article to work from.
From your own questions. Paste in questions you have already written, or build them in the editor with images, video, and audio.
From your AI chat. Connect your Riddle account to Claude, Cursor, or any MCP client, and describe the quiz you need: your AI builds, publishes, and analyzes it without leaving the conversation.
More about the Riddle MCP server →
Every route ends in the same place: a branded, embeddable quiz you own.
Straight answer: there is a 14-day free trial with every feature unlocked, no credit card, and no traffic limits. After that, it is a paid plan.
We do not run a free tier, and that is deliberate. Free quiz makers pay for themselves by putting their logo on your content, capping your traffic, or keeping the data your readers hand over. Riddle is white-label on every plan, has unlimited traffic on every plan, and the zero-party data is yours. That does not work as a giveaway.
If you want to see whether Riddle fits before paying, the trial is the real product, not a demo.
Riddle leads on the features that matter most to publishers, brands, and sports teams. Here is how it stacks up against Typeform, Outgrow, Interact, and involve.me.
| Feature | Riddle | Typeform | Outgrow | Interact | involve.me |
|---|---|---|---|---|---|
| Interactive formats | 35+ types | 7 types | 10 types | 2 types | 5 types |
| Mini-games (crosswords, Sudoku) | Yes | No | No | No | No |
| Leaderboards | Yes | No | No | No | No |
| Custom scoring and branching logic | Advanced | No | Yes | Moderate | Limited |
| Full white-label (all plans) | Yes | No | Enterprise only | Yes | Yes |
| GDPR-compliant | 100% | Limited | Limited | Limited | Yes |
| ISO 27001 certified | Yes | No | No | No | No |
| Zero-party data you own | Yes | Yes | Yes | Yes | Yes |
| Unlimited traffic | Yes, all plans | Enterprise only | No | No | No |
| Built-in monetization (your own ads) | Yes | No | No | No | No |
Where Riddle pulls ahead is format range, full white-label branding, unlimited traffic, and monetization built in. Those are the things most quiz makers limit or leave out. That is what makes Riddle the best quiz maker for publishers, brands, and sports teams running interactive content at scale.
SRF is the German-language division of Switzerland’s national public broadcaster. It added Riddle to its digital output in December 2023, needing interactive content its newsroom could build at speed, without developers, and within strict Swiss and EU data rules.
In 28 months, SRF’s editorial teams created 1,913 Riddles spanning quick polls, weekly news quizzes, and sports formats.
SRF picked Riddle for its 35+ formats, GDPR-compliant EU hosting, WCAG 2.1 accessibility, and a workflow fast enough to keep pace with the news cycle. These are the same things that matter to any publisher or broadcaster measured on engagement.
Interactive content works because a question is an invitation rather than another statement readers scroll past. Answering puts a small stake in the outcome and the result pays it back, so the point you make along the way gets their full attention. That pull is why the same fact lands harder inside a quiz than in a banner, and why a quiz or poll keeps people on the page longer than a paragraph making the same point.
Interactive content does three jobs at once. That is why publishers, brands, and sports teams build it into their pages rather than treating it as a one-off.
Read more verified reviews on G2, SourceForge, and Capterra.
Yes. Riddle comes with a 14-day free trial, with all features unlocked, no credit card, and no traffic limits, so you can create a quiz online free while you test it. After the trial you pick a paid plan to keep your quizzes live.
Riddle supports quizzes (trivia, scored, and personality), plus polls, surveys, forms, predictors, leaderboards, and mini-games like crosswords and Sudoku. 35+ formats in total.
Yes. Paste in a URL or a topic and Riddle’s AI quiz maker drafts a full quiz in seconds, which you can then edit, brand, and publish. You stay in control of every question and result.
Yes. Add a live leaderboard to any quiz, trivia game, or predictor so players can see where they rank. It is a proven way to drive repeat visits, and it works well for season-long fan competitions and reader challenges.
Yes. Every Riddle quiz is fully white-label on every plan. Control fonts, colors, and CSS, with no Riddle logo.
Yes. Riddle is 100% GDPR-compliant, ISO 27001-certified, WCAG 2.1 accessible, and hosted in Germany and Luxembourg. You own all your zero-party data, with no third-party cookies.
For publishers, brands, and sports teams, Riddle is among the best quiz makers: 35+ interactive formats (including mini-games and leaderboards most tools do not offer), full white-label branding on every plan, unlimited traffic, 100% GDPR compliance with ISO 27001 certification, and built-in monetization. The comparison above shows how it stacks up against Typeform, Outgrow, Interact, and involve.me.
Build your quiz in Riddle, then copy the embed code and paste it into your website or CMS, the same way you embed a YouTube video. It works with WordPress, Webflow, Sitecore, Drupal, and any HTML page, and there is a dedicated WordPress plugin for one-click publishing.
Pick the quiz format in Riddle, add your multiple choice questions, and mark the correct answers. You can mix in image, video, and audio questions, set scoring and time limits, and then embed the finished quiz on your site or share it with a link.
Riddle’s AI works from URLs and topics rather than file uploads. If your source is a PDF or a document, publish the content as a page and paste the URL, give the AI the topic and key points, or paste your questions straight into the editor.
It depends on the job. For students turning notes into practice tests, plenty of lightweight tools exist. If you publish quizzes to an audience, the best AI quiz maker is one that drafts a quiz from a URL or a topic and gives you full editorial control, white-label branding, embeds, and GDPR compliance. That combination is what Riddle is built for.
Riddle connects to your existing stack. Sync leads and quiz data with HubSpot, Mailchimp, Salesforce, and 9,000+ more, or build your own connection with webhooks, Zapier, or our API.
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Personality quizzes
Quizzes
Sponsored content
Surveys
Polls
Game predictors
Leaderboards
Competitions & raffles
Listicles
Personality quizzes
Quizzes
Sponsored content
Surveys
Polls
Game predictors
Leaderboards
Competitions & raffles
Listicles